Search Engine Marketing (SEM) aids businesses gain market online by purchasing Ads on search engines such as Google, Yahoo or Bing. The SEM practices revolve around the promotion of websites in SERPs to optimize the brand presence and conversions. SEM utilizes paid and unpaid advertising means to optimize the promotion of online businesses, and we especially created this What is Search Engine Marketing Guide to help you understand how both ‘paid & unpaid means’ work under the umbrella term Search Engine Marketing.
Without any further ado, I will take you through below given five steps that will guide you know What is Search Engine Marketing and how it works in 5 Simple Steps. So let us directly delve into those-
5 Steps to understand Search Engine Marketing
1. What is Search Engine Marketing | Definition
According to Search Engine Land,
“Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.”
SEM encompasses SEO & Paid Advertising in which SEO is the practices of earning traffic through unpaid or free listings while Paid Advertising is buying traffic through paid search listings.
Paid search ads help marketers get more web traffic via desktop or mobile web search.To understand what is Search Engine Marketing, it is must to understand both paid and unpaid means of Search Marketing. SEM is one of the best ways to use competitive cost per acquisition techniques to draw in new customers, improve ranking in SERPs, boost Search Engine presence, and optimize other marketing campaigns. The primary aid of Search Engines is to deliver exactly what a searcher is looking for, and SEM assists businesses to influence Search Engines to display their Ads to searchers.
To understand what is Search Engine Marketing, you should understand below given factors upon which SEM Depends-
- Understanding the target audience
- Setting specific goals for the Ad campaign
- Selecting the right keywords to target
- Arranging those keywords into focused campaigns and ad groups
- Creating compelling advertisements
- Guiding traffic to a landing page, which delivers the right information and is optimized to convert
2. Know the Synonyms & Acronyms related to SEM
Next thing to know while learning what is Search Engine Marketing is, to be clear about different synonyms and acronyms related to SEM, as this may create many perplexities for the beginners. Actually, at the very beginning of Search Marketing the term ‘SEM’ was an umbrella term for Search Engine Optimization and Paid Search Activities, but over the time, SEM solely refers to paid search. Below given is the list of some of the synonyms and acronyms that most of the ‘What is Search Engine Marketing Guides’ use to demonstrate SEM-
- Paid search ads
- Paid search advertising
- PPC (pay-per-click)
- PPC (pay-per-call)
- CPC (cost-per-click
- CPM (cost-per-thousand impressions)
3. Learn How to get Organic & Inorganic Traffic via Unpaid SEM
The reason why I thought to write this ‘What is Search Engine Marketing Guide’ is to clear the confusion about different layers incorporated under Search Marketing. We started this article by giving glimpse of Unpaid and Paid SEM, and now time has come to clear the air about this.Earning traffic via unpaid or free search listings comes under Search Engine Optimization methods. The unpaid SEM i.e. SEO can also be further divided into two separate categories-- Organic SEO
- Inorganic SEO
How to Get Organic Results
To get organic results by SEO, it is important to learn SEO so you can create SEO compatible website that helps you build long lasting trust in your business. You should know how to use White Hat SEO Tactics for SEO rank improvements. Websites, which are optimized for search engines and focus on relevancy and organic ranking, are optimized via White Hat SEO techniques. Some of the notable White Hat SEO practices are-- Offering quality content and services and making your site easy to navigate
- Fast site loading times and mobile-friendliness
- Using descriptive, keyword-rich meta tags
How to Get Inorganic Results
You can get inorganic results by improving your quality score and using your bids for keywords and Ads. While organic results may take time, inorganic results are known for highlighting immediate results.However, In-organic SEO is also sometimes considered as Paid SEM or PPC.Below given are some of the notable tips for inorganic SEO−- You need to mine keywords properly and then you should group them into relevant themes
- You should use correct match types
- You should estimate bid on all match types and then should choose the most benefiting one
- You should continuously test your Ad Copies and landing pages
- You need to strive constantly for improving CTR
- You must aim for better quality score
- You have to target relevant locations and should always look for places that seem to give you business
- You should run Search Query Report to filter prominent keywords
- You should bid higher on most searched keywords
- You must calculate and strategize SEO methods to achieve better ROI
4. Learn How to earn Traffic via Paid SEM i.e. PPC
PPC or Paid Search Engine Marketing assists you implement an Online Advertising System that drives online traffic to your websites and for that, you need to pay a certain price to the publisher when your PPC ad is clicked. Different entities incorporated in PPC advertising are- - Product Seller
- PPC Marketer
- Landing Page
- Landing Page Provider
- Viewer or the Visitor
- Know the elements of PPC Ads that are important to frame any AdWords Ad. Elements of a PPC Ad are-
- Headline
- Display URL
- Description Line 1 and 2
- Identify your True Competitors and let your users know seller’s Assets, USPs, and Your Credentials
- Create an effective CTA and write your Ad Copy
- Add Extensions, repeat keywords on landing pages, and conduct test
General formula to calculate PPC is- Pay per click ($) = Advertising cost ($) ÷ Number of ad clicks
Success of a PPC campaign depends upon how well-written, effective, convincing, and concise your Google AdWords Ad copy is. To run PPC AdWords campaign, you need to follow below given steps-
Steps to Run AdWords PPC Campaign-
To know what is Search Engine Marketing, it is important to practice below given 4 steps-
list of sem projects :
This blog post completely captivated me! The author presented a novel and intriguing viewpoint on the subject that I had never considered before. I appreciate the time and effort put into creating this content. Digital Marketing Course In Hisar
ReplyDelete